Every day there is an email from a marketing company ready
to show me how to market my business. I don’t mind a message in the body of the
email that I can skim through – a short one with the salient points in bold.
Heck… I even subscribe to a few.
But… here’s my gripe about the video ones. Or several gripes:
1.
It’s a 13-minute video and in the 1st
3 minutes, the presenter’s best buddy has the camera on himself, telling us
about the presenter who is… to put it succinctly, a national treasure, and we
should be so honored to have him in our midst.
2.
The camera is now on the presenter, and in the
next 3 minutes, he’s telling us how long he has been doing this and how people
have reacted to his talks and found new meanings in their pitiful marketing
efforts, and how he is going to change our lives.
3.
In the next 5 minutes, the presenter re-affirms
that this is a FREE service and runs through the points that are going to take
us to the next level. One point, typically, the 4th or 5th
is a complex one, and he’ll stress on it or his buddy will be back asking
pertinent questions about it.
4.
Ah! Now for the crux! The complex point. It turns
out that you may well be able to do this yourself if you have an advanced
degree in computer science or have a back office team of 15 people to turn to.
But… he’s going to help you do all of this for just… $___ (anything from $29.99
a month to $100 a month). He’ll even throw in a one-on-one coaching period.
Do I need to watch this 13-minute pompous pretentious pundit to discover that
nothing is free?
Dear Marketing Gurus… please don’t send me emails with
videos of yourself. I’ll take great pleasure in hitting ‘Delete’!
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