I received a call today. The caller ID showed a Dallas number so I picked it up. There was a fraction of a pause, then a recorded message said: 'Congratulations! You have won a 3-day 2-night package...', at which point I disconnected.
Really??? You want to grab my attention with a recorded message? If I had continued listening, the message would have asked me to call a toll-free number immediately to get the prize. Or a human being would have come on to get more details from me.
Of the similar calls that I get from hotels, cruises, security systems and insurance companies, the prize goes to credit card companies!
Guys! THIS DOES NOT WORK! Why do you still continue to train your tele-marketers thusly?
Sometimes... if I am in a good mood and a human being is actually at the other end of the line, I may politely decline their offer. I feel sorry for them for their training is so horribly wrong.
In real estate training too, some methods that we are taught are so strange.
You are asked to prepare a pre-listing package. A folder that you would overnight to your sellers after you have scheduled an appointment but before you meet them. And what would this folder contain? A brag sheet about... drum roll... yourself! Your qualifications, your certifications and designations, your company, the homes that you have sold, and also to make it a little personal, something about yourself... for example:
- I have 4 grandchildren: Tommy, Susie, Bella and Jordyn. I love baking cookies for them.
- I love reading and gardening.
- I love travel.
???
There are trainers galore who will positively vouch for this as a means of impressing your potential clients.
Simply put, if I am the seller, I want to know how you would #marketmyhouse, not this rubbish about your grandchildren and reading habits.
Get real!
Check out all homes for sale in Columbia and Lexington at www.homesincolumbiasc.net
Really??? You want to grab my attention with a recorded message? If I had continued listening, the message would have asked me to call a toll-free number immediately to get the prize. Or a human being would have come on to get more details from me.
Of the similar calls that I get from hotels, cruises, security systems and insurance companies, the prize goes to credit card companies!
Guys! THIS DOES NOT WORK! Why do you still continue to train your tele-marketers thusly?
Sometimes... if I am in a good mood and a human being is actually at the other end of the line, I may politely decline their offer. I feel sorry for them for their training is so horribly wrong.
In real estate training too, some methods that we are taught are so strange.
You are asked to prepare a pre-listing package. A folder that you would overnight to your sellers after you have scheduled an appointment but before you meet them. And what would this folder contain? A brag sheet about... drum roll... yourself! Your qualifications, your certifications and designations, your company, the homes that you have sold, and also to make it a little personal, something about yourself... for example:
- I have 4 grandchildren: Tommy, Susie, Bella and Jordyn. I love baking cookies for them.
- I love reading and gardening.
- I love travel.
???
There are trainers galore who will positively vouch for this as a means of impressing your potential clients.
Simply put, if I am the seller, I want to know how you would #marketmyhouse, not this rubbish about your grandchildren and reading habits.
Get real!
Check out all homes for sale in Columbia and Lexington at www.homesincolumbiasc.net
For... all Real Estate matters!
