Tuesday, November 5, 2013

Men and Women Differ on Home Buying - But You Knew That, Didn't You?

Men are from Mars, women are from Venus — and that couldn't be more true when it comes to home buying. According to Prudential Real Estate's Consumer Outlook Survey, men and women are quite different when it comes to what they value most about home ownership and the process of buying and selling.
 
Here are key differences:
1. Women enjoy the home search more than men - 87 percent of women versus 77 percent of men saying they like looking at homes.
 
2. Women associate home ownership with "pride," "accomplishment," or "independence," while men tend to associate it with "control over living space" and "more space for my family."
 
We may often find ourselves stuck in the middle as agents, but both sexes say they trust us to be the voice of reason and settle any disagreements among couples. 83 percent of survey respondents say their real estate agent was helpful in moderating an agreement, and 86 percent value the agent's point of view as much as — or more than — their partner's.
 
Both sexes cited "honesty" and "knowledgeable" as the most important traits in a real estate agent. 
 
Men and women tend to take on different responsibilities when it comes to home buying, the survey finds. Men take on more of the financial aspects, while women tended to take the lead on planning aspects, such as neighborhood and school research.
 
Nearly 40 percent of men said they researched banks and secured the mortgage; 42 percent of women said it was their responsibility to manage appointments, and 34 percent took the lead in researching neighborhoods. 
 
When it comes to the most important home features, men and women are mostly in agreement. Both genders ranked "safe neighborhood," "overall condition of home," and "number of bedrooms" the highest. 
 

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