Saturday, March 23, 2013

Trader Joe’s opens in Columbia

If you thought that Columbia was provincial and staid, please change your way of thinking. We now have Whole Foods, and yesterday, BIG excitement, Trader Joe opened a store here!

For months, Columbians eagerly anticipated the opening of Whole Foods, and the store did them proud with a WOW opening – acrobats, music, the mayor, et al.

Yesterday, on Forest Drive, one lane was closed and several police officers directed traffic into and out the store. The parking lot was full and I had to drive around and stalk a couple as they emerged from the store to pull into their parking slot. People were parking across the street and in other parking lots and walking to the store.

Unfortunately, I missed the ribbon cutting and the first dash into the store – an adrenaline rush that no serious shopper wants to miss.

The clever folks at Trader Joe’s sent out mailers to residents in the area with an offer of a re-usable carry bag in exchange for a phone number. Plus a funny savvy newsletter – Trader Joe’s Fearless Flyer – with prices of items that were clearly lower than any other grocery store’s. Who would not be tempted?

I saw shoppers of all ages and sizes, from trendy young moms with toddlers to older couples, even one with a walking stick.

So… did the new store meet my expectations? I tried some coffee and spinach dip, and among other things, I bought my dinner - an olive mini-baguette, teriyaki chicken and chocolate covered edamame (to die for!).

So… is Columbia is cool or is Columbia cool? Now all we need is a Costco’s! 

 

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